It's counter-productive to design a product that consumers will not want to use. So how do we make sure that doesn't happen and encourage productivity in the first place? Simple, one needs to get out of the office and communicate with consumers.

But there's a world of difference between talk and action. What your customers say and what they eventually end up doing can be two things that are worlds apart. At Age5, we have developed a strategy that allows beneficial products to end up in the hands of your customers faster, better & cheaper: rapid prototyping. 

As an example, for COSNOVA, one of Europe's leading cosmetic producers, we developed a Pop-Up store to test the idea of a "maker's shop" where the customers can build and design their own products After a successful test run, a full-time store opened in Berlin.